Pop Culture Affects on Marketing in Korea and Japan

Tentative dates: July 24-August 13, 2020

Pop Culture Affects on Marketing in Korea and Japan is a study abroad program in traveling through multiple cities in both countries. The program will visit various cities in Korea and Japan: Seoul, Jeju, Busan, Tokyo and Osaka. Pop culture businesses in these two countries predominantly consist of the beauty industry, Japanese-pop (j-pop) and Korean-pop (k-pop) music, anime and manga, and gaming. We will explore these pop culture industries and their marketing schemes throughout Asia and worldwide. Finally, we will discuss how these industries affect the economies of these two countries (e.g. k-pop idols monthly brand rankings; the $2.75 billion worth of exported Japanese beauty products). Students will gain knowledge and understanding of the driving forces in doing business in and with Korea and Japan. Additionally, the students will gain cultural and international competence.

Among our business visits are Seoul Culture Publishers, SM Town, InnisFree, and Nexon while in Korea. Additionally, we will visit an animation studio and a K-pop company. Some of the culture sites we will visit are Deoksugung Palace, Seongsan Ilchulbong, Gamcheon Cultural Village, and Beomeosa Temple.

In Japan, we will meet with the Nintendo Headquarters, an animation studio, J-pop studio and a J-beauty company. The Auginami Animation Museum will provide greater understanding of the rise in popularity of Japanese Anime. We will visit Meiji Shrine, Shibuya Crossing, and Osaka Castle to better understand culture.

Throughout the entire program, we will be meeting with local universities (ex. Hanyang University and Kyoto University). We will participate in lectures and discussing the emergent economies and the pop culture businesses. We will meet with Pamplin alumni both formally and informally. We will visit history and art museums to get a sense of the cultures and their people. Finally, we will participate in various dining customs experiences.

STUDENT HOUSING AND TRANSPORTATION

Students will stay in hotels in the city center of our destinations. Students are paired up together (single gender), there will be two to three students per room.  All hotels are in areas of the city are near metro lines for ease of exploration.

*
Pop culture-Japan and Korea Bookmark.pdf

You will receive 3 credits-MGT 3954

This course can also be substituted for the Area 3 and/or Area 7 requirement. These credits count as elective credits and help to complete the requirements of Pamplin’s International Business Minor.

Students must write a group company report and prepare a presentation to the class. A book report and a detailed journal, and an observation sheet on cultural differences among Japan, Korea and U.S. are also required during the program. A poster project will be due at the end of the program. Participation in all activities of the program is required.

Tentative Travel Schedule:

  • 1 day traveling to Seoul
  • 5 days in Seoul
  • 3 days in Jeju
  • 2 days in Busan
  • 5 days in Tokyo
  • 3 days in Osaka
  • 1 day in Kyoto
  • 1 day traveling to U.S.

SAMPLING OF LIKELY BUSINESS VISITS (subject to change):

  • Korea: SM Town, InnisFree, Seoul Culture Publishers, Nexon, an animation studio and a K-pop company.
  • Japan: Nintendo Headquaters, an animation studio, a J-pop studio, and a J-beauty company

SAMPLING OF LIKELY CULTURAL VISITS (subject to change):

  • Korea: Deoksugung Palace, Seongsan Ilchulbong, Gamcheon Cultural Village, and Beomeosa Temple
  • Japan: Auginami Animation Museum, Meiji Shrine, Shibuya Crossing, and Osaka Castle
*
VT Pamplin in South Korea and Japan, Summer 2020.pdf

Program fees are $7,800. A non-refundable deposit of $1,000 payable online, is due after acceptance into the program, with the balance of program fees due April 10, 2020.

Application Deadline: April 1, 2020

Cost Summary (estimated)

 

Pre-trip Personal Costs:

 In-State

 Out-of-State

VT GEO Application fee

$50

$50

VT GEO Participation fee

$50

$50

Passport

$145

$145

 Books

 $40

$40

Pamplin billing:

$7,800

$7,800

Airfare  

Included

Included

Lodging

Included

Included

Required Group Travel

Included

Included

Estimated Meals

$1,000

$1,000

Medical Insurance

Included

Included

 

 

 

VT tuition & fees if you are a Spring full-time student:

 $1,281

$3,072

 

 

 

Funds required during program:

 

Personal Expenses

$400

$400

 

 

 

Total Estimated Costs

$10,766

$12,557

Note: Virginia Tech reserves the right to make cancellations, date and cost adjustments, and other necessary changes in the program. Prices may change due to global economic conditions.

Financial Aid and Scholarships:  Your financial aid eligibility can apply to this program. You must submit a Free Application for Federal Student Aid (FAFSA) to the University Financial Aid Office.  In addition, you must submit the study abroad cost documentation form to the Global Education Office at the International Afffairs building, 526 Prices Fork Road, room 131.  The form can be found on the Global Education Financial Aid page.

Due to prepayment on items such as air and lodging, billing may not be in sync with financial aid payouts. Please be prepared to pay costs in advance, and be reimbursed with any payouts later.

Limited availability to the program.  The application deadline is April 1, 2020.

ELIGIBILITY

  • Freshmen through Seniors, and Graduate Students
  • Minimum GPA: 2.3 (We will use mid-term grades for freshmen to determine eligibility).
  • Non-business students and graduate students are also welcome to participate, and will receive 3 credits.
  • Priority is given to business students.