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Lugano: Combining Theory and Practice in Lugano, Switzerland

Spring Semester,  2022

Excursion to Greece
Student in the Alps
program photo

This program combines classroom instruction with real-world projects. You will earn 18 credits taking classes in Italian, marketing research, consumer behavior and marketing, society, and the public interest. You will also work on a consulting field project to develop a business and marketing plan for a small non-profit organization that delivers programs to vulnerable populations. During your last 10-day break, you will have the opportunity to participate in an experiential service learning project in Ethiopia or Rwanda.

For more information:

You will take classes from Virginia Tech professors at a local university and live at the Montarina Hostel, rated in a Washington Post article as one of the 8 top Youth hostels in the world. You’ll have the weekends and 3 one-week breaks to explore the surrounding areas of Europe. Lugano is on a major rail line between Italy and the rest of Europe. You can reach many wonderful cities in a few hours and will be required to visit at least the following cities during the program: Rome, Florence, Venice, Prague, Paris, Barcelona, Berlin, and Munich. Funding for this is listed in the cost section under Required personal travel.

Note: Students cannot remain in the Schengen region for more than 90 days in a 180-day period and must leave this region during the program to comply with this regulation.

Students will receive 18 total credits:

  • Consumer Behavior, MKTG 4204 - 3 credits
  • Marketing Research, MKTG 4154 - 3 credits
  • Marketing, Society, and the Public Interest, MKTG 4644 - 3 credits
  • Field Practicum, MKTG 4404 - 3 credits
  • Elementary Italian, ITAL 1105, 3 credits
  • Study Abroad, MKTG 3954 - 3 credits

Academic Opportunities Available:

Earn a marketing cognate! (communication majors only)

Pre-requisite course: Marketing Management, MKTG 3104 (course needs to be completed prior to the semester abroad)

Contact Information

Dr. David Brinberg
2019 Pamplin 

Ellie Walters
1046 Pamplin Hall
(540) 231-3208